Magazine Adverts For Clinics Is A Must
Advertising in magazines that your ideal clients read, or dropping flyers in areas where they live or work can be another great way of developing leads, although it’s easy to get it wrong. I see far too many clinics just throwing their money away with the type of advertising they’re doing, and the places they’re doing it, and as with all marketing it’s essential that you measure the return on investment you’re actually getting.
Now, bear in mind that when you place an advert, its aesthetics are one of the least important factors to its success. Much more important is that it contains some sort of offer – this can be a money off or percentage discount, but if
you think back to the other blogs, we’ve talked about giving a high perceived value but lower cost product or item away. So, something that perhaps retails at £80 but which may only cost you £30 would certainly grab the reader’s attention. In my opinion, 10% of offers are very, very weak, so do always try to go for the perceived value offering.
However You Can Get Magazine Adverts For Clinics Completely Wrong
The thing to remember is that your offer may grab someone’s attention and they may actually think ‘I must do that’, but then they put the magazine or flyer down and forget about it – not because it wasn’t a great offer but because, like everyone, we have busy lives and stuff just gets in the way. To try to overcome this you must have an end date for the offer that’s not too far into the future so it forces your potential client to take action now.
You Need To Get The Basics Right In Magazine Adverts For Clinics
Also, remember how we talked about lead magnet (advice and guidance) downloads on your website. Why not have another call to action that pushes them towards your website to take the download, or even a squeeze page specifically set up for that advert so you can actually see what results it’s generating.
Make sure to that you have a tracking number on the advert so you can measure what calls its generating too. Brad Sugars talks about a client of his who was spending £20,000 on paper advertising but didn’t know how many calls it was generating. He started tracking them and after three months was horrified to realise that these advert hadn’t generated a single call. Not a single one! Needless to say he cancelled the advertising and put £20,000 straight onto his bottom line.
The Right Magazine Adverts For Clinics Will Get Great Results
Learn what works – and works best – for you and keep doing it!